Mohamed Mohsen
June 30, 2023



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Hustle of the Week: Content Creation

Alright, let's cut to the chase. This week, we're diving straight into the deep end of content creation. We're talking Podcasting, YouTube, Substack, and TikTok - the big league players. We'll rip off the glamorous veneer and get down to the nitty-gritty: how to make money off them. No fluff, no filler. Let's do this. 💪💸💡

Podcasting: Oh, the sweet sound of your own voice! Podcasting is essentially blogging with a microphone. You create a series of spoken-word content about anything you love, and just like magic, you've got an audience. So, how do you make dough? Sponsors, dear friend! Businesses pay for ad slots in your episodes, the podcasting equivalent of a commercial break. Affiliate marketing is another route. Promote a product or service during your show, use a unique promo code, and voila, you get a piece of every sale made. Podbean and Patreon also let fans donate or subscribe to your content, turning your listeners into your patrons. 

YouTube: Say hello to the granddaddy of content creation. YouTube is home to videos on every topic under the sun. So, you've filmed your masterpiece, but how does it transform into greenbacks? Ad revenue is the big one here. Every time viewers watch an ad on your video, you get paid. You can also receive direct payments from viewers through Super Chat during live streams. Affiliate marketing can work wonders here too. Remember, authenticity is the queen of YouTube - viewers can sniff out a phony faster than you can say 'Like and Subscribe'!

Substack: Fancy yourself a writer? Substack is an open platform where writers can post and monetize newsletters. You can earn through subscriptions, where readers pay to access your content. Substack takes a 10% cut, but the rest is yours. Keep in mind that long-form, niche content tends to do best on Substack. If you've got insider knowledge on crypto trading or a unique perspective on baking sourdough, you might just find an audience willing to pay.

TikTok: Ah, TikTok, the land of dance trends and lip-syncing cats. Here, viral content reigns supreme. Making money directly on TikTok can be tricky, but it’s not impossible. The TikTok Creator Fund pays creators for their views, but this typically requires a large follower base. However, one of the most profitable routes is brand partnerships. Businesses will pay you to feature their products in your videos. Don’t underestimate the power of live gifts either; your followers can buy and send them during your live videos, and you earn a cut.

In a nutshell, folks, content creation is a vast landscape with numerous avenues for monetization. Whether you love to talk, film, write, or dance, there's a platform out there for you. It's not a quick cash scheme, but with a lot of passion and a little bit of luck, these digital hustles can lead to a sizable payday. Just remember to bring your creativity, keep it genuine, and the internet will reward you in return. Now get out there, and make some content!

Author Bio

Mohamed Mohsen

Mohamed is a Product Manager at Slash, committed to scoping out new features to help you make more money online, when he's not worrying about new products in the pipeline - he moonlights as a writer for the Slash Magazine!