Hustle of the Week: Copywriting

You’ve probably heard this before, and at some point, you’ve likely wondered, “what the hell is copywriting?”

What I can tell you is that it’s not a secret society promising unimaginable riches with minimal effort. However, it is a genuine hustle with tangible rewards that correlate with the amount of work you invest in it. Imagine having the magical ability to control someone's actions with words. That’s a copywriter. In fact, copywriting is pretty close to technological wizardry.

You encounter copywriting every day without even noticing it. It’s the reason you're captivated by Apple’s site or why you open that new iPhone promotional email. Copywriting is an extremely subtle force that influences your decisions every day. Mastering copywriting means perfecting the art of language, psychology, and persuasion. Know one? You’re ready to start your journey. Know two? You’re doing pretty well. Know all three? Congratulations, you’ve just separated yourself from the amateurs and entered the realm of elite copywriters.

Learning is probably the most challenging part of this whole process. While it's tempting to buy a course from a well-known copywriter and expect results, a safer approach is to first explore free content on platforms like YouTube and Twitter nowadays. It’s ironic because copywriters now use copywriting to sell their copywriting courses! It's funny when you think about it, but the point is that there’s a ton of free content available that you can thrive on without spending a cent. Almost every copywriting guru has a newsletter list—being subscribed to that is also ✨free✨. It gives you a good step up in the game, allowing you to pick up skills from their way with words.

As a copywriter, you need to be constantly perfecting your craft and staying in touch with trends that you can reference in your work. The world of info-products is one of the best examples of this. You might be excellent at selling products on Amazon or making a lot of money drop shipping, but that doesn’t necessarily mean you know how to cultivate an audience through your words, whether in videos or online. This is where you can offer to step in. You run all their marketing emails, send one per day, and even write the scripts for their shorts. In return, they give you a revenue share of conversions from their TikTok page as well as a larger share from their email list.

Finding someone to work for is a key part of the process. We referenced info-products in the paragraph above, so that’s an option you can explore. It’s as easy as finding a course seller and explaining to them how taking a chance on you only offers upsides and profit. It won’t be easy to charge fixed fees at the start, so look to negotiate revenue shares. Sharing revenue made is an easier commitment for the client side— you give, you get. Once you've established yourself, you can begin outreach to onboard bigger brands in the e-commerce space. But you'll know that yourself, when the time comes.

Copywriting is a thriving industry—more than just crafting words; it's about telling stories that resonate and encourage action. Whether you choose the freelancing route or opt for the structured environment of an agency, the key is perpetual learning and adaptation. If you're still on the fence, take the plunge. Click on that intriguing link, take that risk, ask that influencer that question.